Modesty, choice, quality, affordability, inclusion and social awareness are the values that underpin the POPLOOK label. With over 1,500 design options; sizes from XS to 4XL; and a seamless online/in-store shopping experience, Malaysia's homegrown Modest Fashion Label hopes to help all women live their best life through fashion. The fashion label carries clothing, headscarves, handbags and shoes as well as a children's range. Each year, the not-for-profit POPLOOK Gives Back campaign channels proceeds to charities that benefit women and children in need. Since its inception in 2009, the label has won numerous accolades, but the most important being the brand of choice to their customers seeking high quality modest fashion.

2023: Opened 7th store, and first outside Klang Valley in AEON Tebrau, Johor Bahru.

2022: Celebrity Collection with Sharifah Rose. Second artist collaboration with Miriam Omar.

2021: Opened 6th POPLOOK Boutique at AEON Shah Alam. Celebrity Collection with Hanis Zalikha.

2020: Opened fourth and fifth store in IOI City Mall and KL East Mall. POPLOOK Gives Back collaboration with cosmetic brand Kekasih, and the Melvin Sisters for Cancer Research Malaysia. Designer collaboration with Syomirizwa Gupta. Launched first artist collaboration with Baiti Fauzi.

2019: POPLOOK Gives Back collaboration with Malaysian celebrity, Sari Yanti for HOPE worldwide Malaysia. Awarded Diamond Award from SOGO Departmental Store. Awarded Top Export GMV for MyCyberSale by MDEC. Celebrated POPLOOK's 10th Birthday Anniversary.

2018: Launched POPLOOK Shoes and Bags. Lauched POPLOOK Cotton. Awarded GOLD Award from SOGO Departmental Store. Debut fashion show at Kuala Lumpur Fashion Week 2018.

2017: Opened second POPLOOK Boutique at Setia City Mall. Joined SOGO Mall Kuala Lumpur Departmental Store. POPLOOK Gives Back collaboration with Malaysian actress, Siti Saleha for Cancer Research Malaysia. Awarded Top 10 Foreign GMV Award for MyCyberSale by MDEC. Finalist at Malaysia's Top ECM Awards.

2016: Opened first POPLOOK Boutique at The Curve, Kuala Lumpur. First POPLOOK Gives Back collaboration with Malaysian actress, Lisa Surihani for GOLD. Awarded Top 5 SMEs by Foreign GMV for MyCyberSale by MDEC.

2015: Launched first charity line, POPLOOK Gives Back. Launched POPLOOK Youtube Channel. Chosen as Premium E-tailer for MyCyberSALE. Awarded SME Top Export Award by MDEC.

2014: Rebranded to POPLOOK. Launched our debut maternity line, work wear line, and children's wear collection. Chosen as Premium E-tailer for MyCyberSALE. First handbag collaboration with renowned local handbag brand Sometime by Asian Designers.

2013: First designer collaboration with Jovian Mandagie and Melinda Looi. Launched debut Weddings & Celebrations collection.

2012: thepoplook.com was chosen by SKMM to be one of Malaysia's Jalur Lebar success stories. Awarded the BEE Award (Broadband Empowered Entrepreneur Award.

2011: Launched exclusive in-house brand - POPPY

2009: Launched as thepoplook.com

CSR
2020, POPLOOK for the first time collaborated with a cosmetic brand, Kekasih and the amazing sisters behind the label, Syafiqa, Syatilla, Syifa and Syida Melvin. 20% of sales will be donated to Cancer Research Malaysia. An exclusive print showcasing the Rockrose flower was created as the main theme of the collection. Exclusive Kekasih Lipmattes were included in each headscarf that was sold.

2019, POPLOOK teamed up with a fellow mother, Sari Yanti to create a 10-piece capsule collection of apparel adorned in pearls. 25% of all proceeds were donated to the Hope Worldwide Malaysia, where funds were channeled towards food distribution and school sponsorship programmes, to create hope for children in challenging circumstances.

2017, POPLOOK Gives Back collaborated with Siti Saleha to create a capsule collected where 30% of all proceed will be donated to Cancer Research Malaysia conjunction with Breast Cancer Awareness month participated also by BlindsHub.com. Each piece is adorned with embroidered chrysanthemums and mini pink ribbons.

2016, Malaysian actress, Lisa Surihani approached POPLOOK for a charity collaboration with GOLD (Giving Opportunities to the Learning Disabled. A capsule collection was designed based on GOLD kids' drawings as the central print motif. 30% of the proceeds of the collection was donated to GOLD.

2015 saw the launch of our first charity line, POPLOOK Gives Back with Thoughtful Pouches. Every pouch is gold printed with an empowering word. Thoughtful Pouches is in collaboration with SPCA, a non- profit animal welfare organization, in which 50% of sales from the line donated to SPCA Malaysia. December 2015 saw the launch of the Rainforest Scarf, each scarf sold saw the planting of the endangered Anisoptera Scaphula tree. This collection was in collaboration with Landskap Malaysia.

POPLOOK Spotted On ...
POPLOOK items have been very popular among celebrities, bloggers and Instagrammers throughout the region. Our items have been spotted on the likes of Lisa Surihani, Siti Saleha, Mira Filzah, Nur Fazura, Liyana Jasmay, Sazzy Falak, Aishah Sinclair, Nana Mahazan, Ira Mohd Amin, Misha Omar, Ainan Tasneem and Shea Rasol.